Tired of Another Monotonous Annual Report? Bring Your Report to Life with Video!

Every spring, businesses, housing corporations, and healthcare institutions dedicate themselves to crafting an annual report, complete with financial statements. These reports reflect on the previous year's activities, providing accountability, outlining work accomplishments, and informing stakeholders about company developments. It's an opportunity to share future plans.

But does an annual report have to be dull and merely a necessary obligation? Absolutely not! In fact, an annual report can serve as a powerful tool to engage and captivate. However, the challenge lies in ensuring that the report is actually read. Unfortunately, this is often where things go awry. No one wants to struggle through a lengthy, text-heavy document.

Nevertheless, cooperatives and mutual insurance companies are legally obligated to file their annual financial statements and reports with the Chamber of Commerce. While this can be done conventionally, it's essential to consider the limited time and attention span of shareholders, banks, investors, customers, employees, and government officials. This is where you can make it easier for them by incorporating elements like animated videos. After all, your annual report acts as your business's yearly calling card!

From Data Overload to Engaging Business Card

An annual report typically contains a wealth of information, often presented in lengthy reports filled with graphs and figures. Unfortunately, such an overload of data doesn't make for an engaging business card. This becomes particularly challenging when dealing with data-intensive reports, as it becomes difficult to keep stakeholders interested. Therefore, it's vital to present the relevant information in a format that is easily understandable.

While the comprehensive report serves its purpose in meeting legal requirements, it's important to make your public annual report exciting and appealing. And there's no better way to achieve that than with video, especially animated video. By presenting visual results and figures through video, you can create a wow effect that resonates with your customers, investors, shareholders, and other stakeholders. Ultimately, your goal is to ensure that everyone looks back on the past year with pride.

Making Annual Reports Engaging with Animations

Videos have a far greater impact on people than text (especially extensive reports). In our daily lives, we are accustomed to consuming video content, be it on the internet or social media platforms. Therefore, video is the most effective medium for communication and achieving desirable outcomes. It establishes trust and fosters a deeper connection between viewers and your company. And this connection can be established through your annual report as well.

Interesting statistics from Vimeo, a popular video platform, support this claim. They reveal that people remember 95% of video messages compared to a mere 10% retention rate for text-based content. In 2021, video content constituted a significant 80% of all internet traffic. Additionally, a single minute of video is estimated to be worth around 1.8 million words. With video, you can convey your message in a shorter, faster, and more captivating way.

When an annual report spans multiple pages, it's almost certain that reader engagement declines with each page. Readers may even skip over certain sections, focusing only on information they deem relevant. This selective reading results in your core message being lost or poorly received. With video, however, you can eliminate this flexibility and tell your story in a concise and compelling manner.

Furthermore, the benefits of video annual reports extend beyond your customers, stakeholders, and employees. They also serve as a valuable information source for managers and executives. According to Forbes, in 2021, over 80% of executives reported watching more online videos compared to the previous year, with three-quarters watching work-related videos on a weekly basis.

Video Takes Your Annual Report to New Heights of Creativity, Appeal, and Comprehension

Presenting your annual report in video format can take it to the next level. Imagine a mix of live-action footage and animations, where company executives interact with animated statistics, giving your business a genuine face. Adding a personal touch allows your message to resonate even stronger.

You can also make your video annual report interactive, allowing interested parties to quickly navigate to the information that matters to them. To further enhance the vitality of your report, consider incorporating customer testimonials and experiences, adding a human element.

Highlighting your year's achievements through video ensures they stand out. Important points and trends can be animated within the annual report, ensuring they don't get lost amidst an abundance of facts and figures. Furthermore, a video annual report can serve as a template for future years, allowing you to update the content and images while maintaining the same format.

Are you interested in learning more about how we can assist you in transforming your annual report into an animated video? Get in touch with us for further information!